Over the next few weeks I will be writing about my experiences customizing Facebook Business Pages. Although Facebook limits what you can do with your page there are still a few things you can do to make it stand out from the crowd. I hope these posts will help you find out what you can do and how you can do it.
My first attempt at connecting my web site to Facebook was a failure. I was using a plugin for WordPress that asked me to create a Facebook application to connect with. I did that and it created a page that “looked” like a regular business page. I eventually found out that although it acted like a business page it was not. I could not find the page anywhere in Facebook. The only way I could get to the page was through the configuration settings for the plugin – which produced a horrendous URL. If I couldn’t find it how would my clients?
After creating a Facebook Business Page for The Wing and successfully using the very same plugin to connect to it from their web site (but in a different way) I knew I had to change something with my own Facebook “page”. I dumped my old “App” page and created a proper business page. After reconfiguring my plugin my web site was reconnected and things were working much better. You can now find “Your Digital Coach” when you search in Facebook and I have a proper Facebook URL to use as a link.
ps – I found a tip to create a custom Facebook URL – http://facebook.yourdigitalcoach.ca
So, now that I have all that mess straightened out I can get on with trying out some other customizing options. Stay tuned for more of my mistakes!