Don’s HO Service is a small retail business in a highly niched market – model railroad supplies – located in Moncton, New Brunswick. Owner, Chuck Kinney, had a website but it had not been designed with online marketing in mind.

“The traditional target market for Don’s HO Service has always been the Atlantic Provinces but I wanted to expand my business beyond this region. I also wanted to make it easier for customers to find out what we have new in the store and what items we have available for pre-order. I was also looking for a way to connect with my customers – to tell them what we are up to in the shop while letting visitors know what my customers are doing with the items they’d purchased from the shop.

The solution offered by Your Digital Coach was to build a website that tells the story of Don’s HO Service. The site allows my customers to see what we have new in the store while allowing them to order pre-production items, place orders and read stories about Don’s HO Service and our customers. We also have a section of the site that lets our customers find out about upcoming events for the model railroad community.

We wanted to be able to update the website ourselves but found we did not have the time to devote to the task so we decided to hire Your Digital Coach to prepare and post new content to the site. We send Scott photos of our new products and he puts them on the site for us. He then posts the content in a way that increases our website visits and ranking in search engines.

We continue to work with Your Digital Coach to build exposure of our website through search engine optimization, social media and other Internet marketing techniques.

As a direct result of our new website, Don’s HO Service has had a 20% increase in sales. I haven’t been keeping a tally but there is also an increase in customers from outside the region although I can’t say by how much.

I was not able to measure traffic on my old website so I can’t say precisely how much traffic to my website has increased. Considering how ineffective the old site was I believe my web traffic has increased by 100%!

Overall, I am very pleased with the work Your Digital Coach has done for me. The only down side is that we are working harder than ever to fulfill all the orders!” – Chuck Kinney